Cracker Barrel, the beloved restaurant chain known for its Southern comfort food, has unveiled a new, simplified logo. The iconic brand decided to modernize its image with a sleek, text-only design, sparking a mix of reactions from loyal customers and branding experts.

Some critics claim that the new logo strays too far from the company's traditional rustic aesthetic, with one branding expert even going as far as to say it could "destroy the brand." Despite the backlash, Cracker Barrel remains confident in the decision, stating that while the logo may have changed, their commitment to providing delicious food and a welcoming atmosphere remains the same.

The new logo marks a significant moment in Cracker Barrel's history, as the brand continues to evolve and stay relevant in an ever-changing market. Customers can expect to see the new logo rolled out across all locations in the coming months, as Cracker Barrel looks to attract a new generation of diners while staying true to its roots.