Cracker Barrel, the beloved American chain known for its southern comfort food and country store, is facing backlash after unveiling a new logo. The rebranding decision has left investors and customers scratching their heads as stock prices plummeted by $200 million.

The controversial logo change has sparked a heated debate among loyal patrons and even triggered a bizarre beef with rival restaurant chain, Steak 'n Shake. The new design, which features a sleeker and modernized barrel, has received criticism from both customers and industry experts for straying away from the iconic 48-year-old logo.

Despite attempts to create a fresh and updated image for the brand, the new logo has failed to resonate with the public. Democratic party members, including California Governor Gavin Newsom, even joined the uproar by participating in online roasting of the design.

Cracker Barrel's CEO is facing mounting pressure to address the negative feedback and restore confidence among investors. As the stock prices continue to decline, the future of the chain remains uncertain in the wake of this controversial rebranding move.