Cracker Barrel faced backlash after unveiling a new logo which sparked outrage among customers. The new logo, introduced as part of a rebranding effort, received criticism for being too modern and straying too far from the company's traditional image.

Following the public outcry, Cracker Barrel quickly reversed course and announced that they would be going back to their original logo. The decision paid off, as the company's stock rallied in response to the news.

In a statement, Cracker Barrel CEO expressed remorse for the misstep and apologized to customers for any confusion or offense caused by the new logo. The company acknowledged the importance of listening to and valuing customer feedback in shaping their brand identity.

Overall, the incident served as a reminder of the power of branding and the importance of maintaining a strong connection with customers. Cracker Barrel's swift response to the backlash demonstrates their commitment to upholding the values and traditions that have made them a beloved American institution.